win 1 of 2 classic VW campervans or £25,000

up for an adventure?

How do you fancy motoring around the beautiful countryside and exploring bustling towns in your very own vintage VW campervan? We’re giving you the chance to win one of two fetching campervans, or if you’d prefer: £25,000. Pick up one of our promotional packs and pop your code in here, to see if you’ve won.

find out more about Nell, our VW campervan

our remarkable runner-up prizes...

But that’s not all! We have 100 great Sawday’s B&B breaks to be won, and 1,000 Sawday’s B&B guides to give away. Take a closer look at our remarkable runner-up prizes:

look out for our promotional packs

a little more about Nell, our campervan

She’s a bit of a head-turner, built in 1973 – a great vintage. A VW Westfalia model, she’s got the sleeping area, the sink, the snazzy curtains and everything you need for a cracking adventure. Sky blue in colour, she’s a tomboy through and through, and an explorer at heart.

We scooped up Nell from the classic campervan aficionados at VW Kampers. Mastering the market since 2003, they’ve got the knowledge, the drive and the style. We knew we were in good hands as soon as they told us: ‘a VW camper is a way of life’.

enter now to win her

100 great British breaks to be won

We’ve teamed up with Sawday’s to bring our lucky prize winners 100 of the very best B&B breaks across Britain. Click on the map to find out a bit more about some of our favourites.

Simply pick up a pack of our cereal for your chance to bag a B&B break!

enter now to win

the B&Bs

  1. Hay Barton, Cornwall

    Hay Barton, Cornwall

    A cosy Cornish B&B overlooking acres of farmland, with beautiful walks and a private tennis court, Hay Barton hits the spot for pretty much everyone. With freshly-picked flowers in each of their luxurious rooms, a homemade breakfast fit for royalty, and gloriously large, panelled bathrooms, this is the dream location for the ultimate Cornish escape.

    enter now to win

  2. Tredudwell Manor, Cornwall

    Tredudwell Manor, Cornwall

    A grand, freshly-refurbished country house with wonderful views of the sea, Tredudwell Manor is a peaceful retreat tucked away between secret coves and fishing villages. The house is filled with Cornish character, packed with antiques, unique bedrooms and luxurious bathrooms. And it’s home to the best, most locally-sourced breakfast around.

    enter now to win

  3. The Old Forge, Dorset

    The Old Forge, Dorset

    A stunning B&B nestled in the depths of Cranborne Chase, The Old Forge is made for adventurous people seeking a slower pace of life. A house filled with cosy rooms and sparkling bathrooms, or a gypsy caravan and shepherd’s huts for the more intrepid, there’s something for everyone. And to top it off, you’ll get one of their legendary, award-winning breakfasts, too.

    enter now to win

  4. Ightham, Kent

    Ightham, Kent

    A luxurious light-filled barn suite in lush gardens, Ightham is the perfect spot for a group getaway. Rustic rooms, a big bathroom, a lovely space for game-playing and your very own terrace, this is the place to come for family independence. Breakfast is delivered to you each morning, and you’ve got a whole heap of wonderful walks on your doorstep.

    enter now to win

  5. Wickton Court, Herefordshire

    Wickton Court, Herefordshire

    A mecca for history lovers, Wickton Court is an old court house dating back to the 15th century. It’s tucked away at the end of a secluded lane, with a chorus of ducks, sheep and dogs to complete the scene. The rooms are brilliantly atmospheric, with generous curtains, big bathrooms, wonky floors and ancient beams. One room even has a wood burner! And breakfast is a feast worth writing home about.

    enter now to win

  6. Upper Red House, Monmouthshire

    Upper Red House, Monmouthshire

    Dive into the heart of Monmouthshire, past meadows and orchards, and you’ll come across Upper Red House, a 17th century home restored from dereliction. With rustic bedrooms framed by gorgeous old beams, books galore and staggering views, this is the perfect place to read, explore and enjoy the quiet, fuelled by one of their wonderful veggie breakfasts.

    enter now to win

  7. Ty’r Chanter, Powys

    Ty’r Chanter, Powys

    A family home with views of the Brecon Beacons and Black Mountains, Tyrchanter is a wonderfully lively farmhouse. Get the kids excited about the countryside, helping collect fresh eggs and feeding the lambs, before you head out to walk, fish or canoe in the surrounding areas. Bedrooms are soft, simple sanctuaries with Jo Malone bathroom treats, and if you’re feeling peckish, there are even homemade cakes to help yourselves to!

    enter now to win

  8. Narborough Hall, Norfolk

    Narborough Hall, Norfolk

    A B&B that could have fallen out of the pages of a novel, Narborough Hall is a dreamily romantic Tudor hall surrounded by stunning private gardens, lake, tennis court and rustic outhouses for guests wanting a bit of space. Rooms are big and bright, and nothing beats their brilliant British breakfasts, packed with homegrown goodies from the veg patch. Need to work up an appetite first? Potter off to the picturesque Nar Valley Way for a breathtaking adventure.

    enter now to win

  9. Broughton House, Cumbria

    Broughton House, Cumbria

    Framed by views of the Lakeland mountains, and a stone’s throw from Lake Windermere, Broughton House is a buzzing Lake District B&B. A charming house filled with colour, you’ll even find fresh fruit and homemade brownies in each of the rooms. Puffin the dog, a host of hens, and a large garden add to its charm, as do the wonderful, locally-sourced breakfasts on offer.

    enter now to win

  10. Broadgate House, Cumbria

    Broadgate House, Cumbria

    A stunning Georgian house with staggering views of the sea, Broadgate House is the perfect base for activity-lovers adventuring in the Lake District – hikers, cyclists, peace-seekers and wholesome types after a spot of swimming in Windermere. With a gorgeous floral interior, cosy rooms and fantastic food (lots of which is homegrown) it’s a very special place, with a fantastic, colourful garden that the owners take huge pride in. Perfect for wandering and wildlife-watching.

    enter now to win

click or tap on a B&B to find out more...

1,000 Sawday’s B&B guides

A handpicked, eclectic selection of unique Bed & Breakfasts across the UK, the Sawday’s B&B guide is the best-selling B&B guide in the UK. With everything from rambling castles to urban pads, all run by brilliantly charismatic hosts, you’re sure to find your ultimate British getaway amongst these pages.

...and we have 1,000 copies to give away!

enter now to win


  • Where do I find out how to enter?

    Details of how to enter can be found on promotional packs of Muesli, Granola and Bircher in-store and online at

  • Where do I find my code?

    The unique 10-character code is printed inside the top lid of your pack, directly beneath the message “find your code under this flap!” reading from bottom to top.

  • My code doesn’t appear to work.

    Your unique code should be 10 alphabetical characters in length. There are no numbers, to make it easier to enter on tablets and smartphones. All codes will start with one of the following letters: C, D, G, M, W. The codes are case sensitive, so take good care when you type them in. Please check that you are typing all 10 characters and that each one is correct. If the code you are entering is incorrect, you will see a message saying that the code is invalid.

    If your code has already been used, you will see a message that tells you this. For example, if you have accidentally double-clicked “enter now to win”, you may have already entered, as the pop-up message telling you if you’ve won or lost can sometimes take a little time to appear. It is possible that you may have submitted your entry before the pop-up message appears. But don’t worry – you will receive an email telling you if you’ve won or lost.

  • I can’t read the code.

    As the code is made up of small dots, we find that if you hold the box slightly away from you, the code stands out more clearly.

  • Why do you need my details?

    We try to limit the amount of information we request– we want to make the entry process as pleasant as possible! However we do need some information so that we can contact you if you’re one of the lucky winners. If you win a prize, we need your email address so we can send you details of how to claim, and we ask for your name and postcode so we can verify your details. We will never send you anything or share your details without your permission.

  • Why do I have to post in my pack to claim the big prizes?

    We want our promotion to be fair for everyone. To enter, you must purchase one of the promotional products, so we ask winners to post in their winning pack to prove they have bought Dorset Cereals and to prevent any false claims. This is quite normal for this type of offer.

  • Why is there no phone number I can call for help?

    We find that phone lines can get tied up – and know it’s not fun to be on hold! Our customer service team are busy answering all your questions about our delicious cereals, so we have created this list of questions you’re likely to ask about our Win a Campervan offer, to save you having to call them. If you do have any questions that we haven’t answered here, please use our contact form at and we’ll do our best to get back to you within two working days.

  • What are tokens?

    Tokens are an online currency you can collect by entering the “win a campervan” offer and playing our games. You can spend them on money-off our products and discounts from specially selected friends.

  • What if I don’t have a tokens account?

    If you don’t have a tokens account, we’ll still bank the tokens from your promotional pack under the email address you provide – so if in future you’d like to set up an account, your tokens will be ready and waiting!


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  1. This Promotion is only open to residents of the UK, Channel Islands and the Isle of Man, aged over 18, excluding employees of the Promoter and all those professionally associated with this Promotion.
  2. To Enter: Simply purchase a promotional pack of Dorset Cereals, visit our website at and enter your name, email address, post code and the 10-digit unique code found under the top flap inside the pack between 00.01 on 1 st June 2016 and midday on 1 st June 2017 (“Promotion Period”). All claims must be received by midday on the 1 st June 2017 (“Closing Date”). Any claims received after this date will not be accepted.
  3. The Promotion can be found on the following packs of Dorset Cereals products, while stocks last: Beautiful Blueberry Muesli, Classic Fruit Nuts & Seeds Muesli, Fantastically Fruity Muesli, Gloriously Roasted Nut Muesli, Luscious Berry & Cherry Muesli, Our Lovely Organic Muesli, Raspberry & White Chocolate Muesli, Simply Delicious Muesli, Simply Fruity Muesli, Simply Nutty Muesli, Tasty Toasted Spelt Flakes Muesli, Almonds & Honey Bircher Mix, Raspberry & Blackcurrant Bircher Mix, Berry Granola, Chocolate Granola, Honey Granola, Simply Nut Granola, Simply Oat Granola.
  4. Purchase is necessary. Internet access and a valid email address are also required. Please retain winning pack, as it will be required to validate your prize claim.. If you are unable to provide this information in full then it may affect your prize claim.
  5. Pack codes are case-sensitive and must be entered exactly as shown (“Unique Code”).
  6. All codes have an equal and random chance of winning one of the prizes via a secure and random process operated under the supervision of PromoVeritas, the independent promotional verification service. All prizes are available to be won but (other than for the Bonus Draw) are dependent on the holder of the winning code entering the Promotion.
  7. You may enter as many times as you wish but each entry must be accompanied by a new Unique Code. Each unique code can only be entered once. A maximum of one prize per person can be won during the Promotion Period.
  8. The Prizes:
    1. Main Prize: 1 x reconditioned, classic VW campervan (see clause 11 for additional conditions) or £25,000 cash alternative.
    2. Runners Up Prizes:
      1. 100 winners will each win 1 x Sawday’s B&B Break (see clause 13 for additional conditions).
      2. 1,000 winners will each win 1 x Sawday’s B&B Guide.
  9. Winners will be notified immediately via the website and will need to follow the instructions shown on screen. If you are the winner of the Main Prize, please send in your pack showing winning code and your name and address to Dorset Cereals Win A Camper Van, Freepost RLUK-AHUU- KKEK, PO Box 1079, Hemel Hempstead, HP1 1GY. We recommend that you take a copy of the code, as the Promoter is not responsible for claims not received or lost in transit. Prizes are non-transferable and no cash or other alternatives to the prizes are available. However, the Promoter reserves the right to provide alternative prizes of equal value if, due to circumstances beyond its reasonable control, the stated prizes are no longer available.
  10. Bonus Draw: 1 x Classic VW camper van (no cash alternative) to be won from all entries received during the Promotion Period. The Winner will be selected at random by PromoVeritas, the independent promotional verification service within 10 working days of the Closing Date and will be notified via email within 7 working days of the draw. The Winner will have 14 days to respond to notification to accept the prize. Failure to respond may result in the prize being forfeited. Each entry submitted during the Promotion Period will equate to one entry into the Bonus Draw.
  11. Additional conditions for the Classic VW camper van:
    1. The winner will be asked to prove they are a resident of the UK, Isle of Man or the Channel Islands;
    2. Winner must have and must show a valid driving license prior to collecting the Prize;
    3. Insurance is not included. If the prize is to be driven on a public highway, insurance cover must be obtained by winner prior to collection of the Prize;
    4. Maintenance, services and running costs of the vehicle are the responsibility of the winner from the date of ownership.
    5. The Prize will be taxed for no more than 12 months from the date of registration.
    6. If the winner is from Northern Ireland, the Prize can be driven with UK number plates legally. If the winner chooses to change to local number plates, this will be at their expense;
    7. If the winner is from the Channel Islands or the Isle of Man, the promoter will pay for the relevant import duties;
    8. The Promoter will supply the Prize with a vehicle warranty valid until 30th June 2018.
    9. MOT will not be required until 1 st June 2018.
    10. The expiry date of the tax disc is 1 st September 2017.
    11. The Prize will be provided with a full tank of petrol.
  12. Once the Main Prize, Sawday’s B&B Break and Bonus Prize Winners have been confirmed, they will be contacted within 28 days to organise delivery of the Prize. Please allow 28 days for delivery of the B&B Guides.
  13. Additional conditions for the Sawday’s B&B Break:
    1. The Prize is for either a three-night weekend (Friday check-in) or four-night midweek (Monday check-in) for two adults or two adults and two children at winners’ choice of one of the following ten locations:
      • Hay Barton, Cornwall
      • Upper Red House, Monmouthshire
      • The Old Forge, Dorset
      • Broughton House, Cumbria
      • Broadgate House, Cumbria
      • Wickton Court, Herefordshire
      • Ty’r Chanter, Powys
      • Ightham, Kent
      • Narborough Hall, Norfolk
      • Tredudwell Manor, Cornwall
      The stay may be taken any date between 1st July 2016 to 30th December 2017, subject to availability (excluding August, Bank Holidays, half-terms(s), Valentine’s Day, Christmas and New Year). If the winner has already made a booking at any of the locations above, the prize cannot be claimed against this booking.
    2. The stay must be booked no later than 30th September 2017. If the stay is not booked by this point or the stay itself not taken before the dates outlined above, the prize will be withdrawn. Once confirmed, the booking is final and cannot be amended.
    3. The stay is on a bed and breakfast basis. Travel to and from the prize destination is not included.
    4. Winners will not receive any refund if the Prize is not used;
    5. Winners are responsible for the behaviour of themselves and their guest whilst taking the Prize. The Promoter reserves the right in its absolute discretion to exclude the winner and/or guest from participation in the Prize if any party fails to comply with the directions of the Promoter or any companies associated with the Prize or the winner and/or guest act in a manner that is dangerous to themselves or to the public or is, in the opinion of the Promoter, anti-social in any manner or which causes a disturbance or nuisance to others;
  14. This promotion is in no way endorsed, sponsored or affiliated with Volkswagen or Volkswagen Group.
  15. The Promoter reserves the right at its sole discretion to substitute the prizes with prizes of comparable value if circumstances make this necessary.
  16. The Promoter reserves the right at its sole discretion to eliminate or disqualify any entries or entrants that it regards as being in breach of these conditions or the spirit of the promotion.
  17. The Promoter accepts no responsibility for system errors or other issues that may result in disruption to lost, delayed or not received registrations or winner notifications.
  18. Prizes are not transferable or exchangeable unless otherwise stated and cannot be redeemed for cash or any other form of compensation. In the event for any reason the prize winner does not take any element of the prize at the time stipulated by the Promoter, then that element of the prize will be forfeited by the winner and neither cash nor any other form of compensation will be supplied in lieu of that element of the prize, unless otherwise agreed. If due to unforeseen circumstances the prize is not available, the Promoter reserves the right to substitute another prize, at its sole discretion, of equal or higher value.
  19. The Promoter accepts no responsibility for lost, delayed, illegible or incomplete entries or Prize claims or for technical failures or otherwise. Proof of sending is not proof of receipt.
  20. The Promoter cannot be held responsible for third party products and services offered as prizes and all such prizes may be subject to the providers’ standard terms and conditions.
  21. By entering the Promotion, entrants agree to be bound by these Terms and Conditions and by the decisions of the Promoter, which are final in all matters relating to the Promotion. No correspondence will be entered into.
  22. The names and counties of the winners will be available by sending an SAE to JS800 Win a Campervan, PO Box 704, Pinner, HA5 9PF which will be available 2 months after the Promotion Period closing date.
  23. Winners agree to participate in any reasonable publicity arranged by the Promoter, provider or its agencies.
  24. All entries must be made by the entrant themselves. Bulk entries made from trade, consumer groups or third parties will not be accepted. Incomplete or illegible entries, by or via third parties or syndicates, entries by macros or other automated means (including systems which can be programmed to enter), and entries which do not satisfy the requirements of these terms and conditions in full will be disqualified and will not be counted. If it becomes apparent that a participant is using a computer(s) to circumvent this condition by, for example, the use of ‘script’, ‘brute force’, masking their identity by manipulating IP addresses, using identities other than their own or any other automated means in order to increase that participant’s entries into the Promotion in a way that is not consistent with the spirit of the Promotion, that person’s entries will be disqualified and any prize awarded will be void.
  25. Except for liability for fraudulent misrepresentation, the Promoter is not liable for:
    1. Any action an entrant may take as a result of replying on any information provided by the Promoter in relation to the promotion or for any loss or damage suffered by an entrant as a result of taking that action;
    2. Any liability for losses which are not a foreseeable or likely consequence of: (i) an entrant’s use of the website; or (ii) a breach of these terms & conditions; or
    3. An entrant’s inability to access the website and/or submit an entry because of an event outside of the Promoter’s control, for example (without limitation) the performance of the entrant’s or the Promoter’s ISP or the Internet.
    4. However, nothing in these Terms and Conditions will affect any liability the Promoter may have for death or personal injury arising from the Promoter’s negligence or any other liability.
  26. Aside from the use of entry data for the performance of this Promotion, the Promoter will not use personal data for any other purpose without the express consent of the entrant. See for our full privacy policy.
  27. By entering this Promotion, all participants will be deemed to have accepted and be bound by these terms and conditions.
  28. These terms and conditions are governed by English Law and shall be subject to the exclusive jurisdiction of the English Courts.
  29. Promoter: Dorset Cereals, a division of ABF Grain Products Limited, Weston Centre, 10 Grosvenor Street, London, W1K 4QY.

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